Having a website is one of the most important elements of running a business nowadays. When potential customers are looking to buy a product or service the first thing they tend to do is search for the website, this meaning that your website needs to be clear and concise and have a number of other elements to it to that will then want the customer to take the next step in purchasing from you. In this blog I am going to talk about how to get the most out of your website;
The homepage is where people first land so the main thing here is not to have too much wording and be clear exactly what you do in the first few paragraphs. Think like a customer and write your content on how you can solve what your customer needs, as once you relate to them it is easier to sell to them.
Make sure any buttons or page tabs you have are clearly marked and easy to see. Be sure to have your social media buttons on here and make sure they are linked properly to the external links as the amount of times I go to a website and click through the icons not to be taking there is immense!
Hopefully after people read some quick bites of information from your website they are going to want to contact you, so ensure that your ‘contact us’ tab or anything else is clear and easy to reach in no more than two clicks. Give your potential customers different options on how to reach you, whether it be by phone, email, contact us form etc.
Make sure your branding is consistent throughout allowing the colours of your logos and brand across all pages.
If you have an online shop, go through the checkout yourself and make sure that everything works and that the buying process for your customers is easy to understand.
It is a known fact that over 70% of people are more likely to buy from you if you have a video present on the front page of your website. It allows people to connect with you straight away. It dosen’t have to be fully proffessional and cost thousands but make sure that it is clear and to the point without it being over 3-4 minutes long.
Show your face off! Small businesses is all about building relationships, so make sure people know who they are talking too by putting a headshot of yourself (and staff if you have any!)
If you haven’t already done so then make sure your website is responsive. Google have made relevant changes recently which means that responsive websites are more likely to be picked up in SEO than others.